Peck & Peck was a New York-based retailer of private label women's wear prominent on Fifth Avenue. Founded by Edgar Wallace Peck and his brother George H. Peck, it began in New York in 1888 as a hosiery store, with early location near Madison Square. At Edgar Peck's death, Time magazine reported that the brothers once had to pay rent every 24 hours to a distrusting landlord, but now had 19 stores. It grew to 78 stores across the United States. To writers like Joan Didion, Peck & Peck was descriptor and shorthand for a certain fashion look. A store classic was the simple A-line dress.