Pegasus News was an online-only hyperlocal news source for the Dallas–Fort Worth region founded by Mike Orren. The site was originally owned by PanLocal Media LLC. It pioneered many news site features that have since become more common, including customized content per-user, programmatic advertising, content curation from partner sites and tight integration of advertising and editorial in a single content management system. In 2007 the website was acquired by Fisher Communications, who said that they planned to use the Pegasus model for their television stations' websites.