The People's Choice Awards is an American awards show, recognizing the people and the work of popular culture, voted on by the general public. The show has been held annually since 1975. The People's Choice Awards is broadcast on CBS and is produced by Procter & Gamble and Survivor producer, Mark Burnett. In Canada, it is shown on Global. Procter & Gamble, the show's only sponsor, bought the show from Stivers in 1982. Apart from the required local advertising and network promotional time, all advertising during the awards show is solely by P&G brands.