The Pittsburgh Panthers football is the intercollegiate football team of the University of Pittsburgh, often referred to as "Pitt", located in Pittsburgh. Traditionally the most popular sport at the university, Pitt football has played at the highest level of American college football competition, now termed the NCAA Division I Football Bowl Subdivision, since the beginning of the school's sponsorship of the sport in 1890. As of the 2013 season, Pitt competes as a member of the Atlantic Coast Conference (ACC).