Pretty (or I Feel Pretty) is a television advertisement launched in 2006 by Nike, Inc. to promote its Nike Women brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand. Pretty debuted on U.S. television on August 20, 2006, with later appearances in cinemas and in print advertisements. It was directed by Czech director Ivan Zacharias, with post-production and VFX work by The Mill.