The Pride of Britain Awards is an annual award ceremony which takes place in the United Kingdom, first televised on ITV in 1999. The awards honour British people who have acted bravely or extraordinarily in challenging situations and are presented by Carol Vorderman. The Pride of Britain Award winners are chosen by a panel of celebrities and well-known figures from a range of backgrounds, and has included multiple appearances by Simon Cowell, Richard Branson, Fiona Phillips, Christine Bleakley, Sir John Stevens, Sir Magdi Yacoub, Richard Wallace, Eamonn Holmes and Aled Jones, chaired from 1999 to 2004 by Piers Morgan and from 2005 to 2006 by Peter Willis, founder of the awards.