PrismaStar provides tools and services to online retailers that enable consumers to find their perfect product. PrismaStar do this in three ways: * By providing and enhancing product specification data to ensure the information shown for products is correct and accurate. * By creating advanced and intuitive online buying journeys that lead customers to the best product for them. * By providing deep behavioural analytics and customer insight data that shows retailer why their customers are buying, not just what they buy.