Prva (Serbian pronunciation: [pr̩̂ːʋaː]) or Prva Srpska Televizija (Serbian Cyrillic: Прва српска телевизија, in English: First Serbian Television) is a Serbian commercial television network with national coverage. Launched on 31 December 2006 at 7pm as Fox televizija, the network has since December 2009 been owned by the Greek media company Antenna Group. Three years later, on 16 April 2013, the network's editor-in-chief Dragan Nenadović was prompted to the position of Prva's CEO. On 18 September 2013, the network celebrated 3 years of work under the Prva name.