Radio 390 (1965–1967) was a pirate radio station on Red Sands Fort, (near Whitstable), a former Maunsell Fort on the Red Sands sandbar. Previously the fort had been used by Radio Invicta (c June 1964 - February 1965) and KING Radio (March - September 1965). Neither was well-financed or successful, and KING approached Ted Allbeury, who suggested a format based on women's magazines to appeal to housewives. The station's easy listening format was innovative and highly popular with listeners, but criticised by Britain Radio as "stone age radio - a series of segmented dirges".