Radio X is a commercial radio station brand focused on alternative music, primarily indie rock, which is owned by Global Radio. Radio X launched nationally on 21 September 2015 as a rebrand of Xfm and superseded Xfm London and Xfm Manchester. The station has previously employed a number of DJs that have since gone on to even greater fame including Ricky Gervais, Karl Pilkington, Stephen Merchant, Simon Pegg, Christian O'Connell, Russell Brand, Justin Lee Collins, Adam and Joe, Alex Zane, Tim Lovejoy, Dermot O'Leary and Josh Widdicombe.