Reciprocal determinism is the theory set forth by psychologist Albert Bandura that a person's behavior both influences and is influenced by personal factors and the social environment. Bandura accepts the possibility of an individual's behavior being conditioned through the use of consequences. At the same time he asserts that a person's behavior (and personal factors, such as cognitive skills or attitudes) can impact the environment. These skill sets result in an under- or overcompensated ego that, for all creative purposes, is too strong or too weak to focus on pure outcome. This is important because Bandura was able to prove the strong correlation between this with experiments.