Ron Berkowitz is an American entrepreneur, publicist and former sports journalist. He received national media attention and recognition for his role in the makeover of New York Yankee, Alex Rodriguez following a suspension for use of performance-enhancing drugs. Berkowitz is the CEO, president, and founder of the New York City-based Berk Communications. Berkowitz also represents some of Jay Z's business ventures, several New York City nightclubs and does public relations work for Yoenis Cespedes, Robinson Cano, Kevin Durant and Dez Bryant.