Rough Trade Records is an independent record label based in London, England. It was formed in 1978 by Geoff Travis who had opened a record store off Ladbroke Grove. Having successfully promoted and sold records by punk, very early indie pop and early post-punk bands such as The Smiths and Desperate Bicycles, Travis began to manage acts and distribute bands such as Scritti Politti and began the label, which was informed by left-wing politics and structured as a co-operative. Soon after, Rough Trade also set up a distribution arm that serviced independent retail outlets across Britain, a network that became known as the Cartel.