Rural crafts refers to the traditional crafts production that is carried on, simply for everyday practical use, in the agricultural countryside. Once widespread and commonplace, the survival of some rural crafts is now in doubt according to the report 'Mapping Heritage Craft' (Nov 2012). Examples of rural crafts would be: Rural crafts will tend to vary in their styles from place to place, and will thus often contribute strongly to a sense of place. The rural crafts are to be distinguished from the pseudo-primitive "rustic" handicraft goods often seen in rural gift shops.