SVT Play is the brand used for the video on demand service offered by Sveriges Television, more specifically to the streaming services offered on the SVT website, svt.se, and its counterpart for mobile phones. On September 22, 2008, SVT launched a service called "Play Prima" which provides drama series from SVT in high resolution (with bitrate of up to 2,4 Megabits per second). Since June 2010 SVT Play uses streaming with adaptive bitrate (between 320 and 2400 kilobits per second) and "Play Prima" was discontinued.