SelvaRey Rum is a US-based rum brand whose rums are distilled in Pesé, Panama by Master Blender Francisco "Don Pancho" Fernandez in four antique copper column stills. Pronounced Sel-Va-Rey, the brand name "translates loosely from Spanish to 'king of the jungle' (Selva-Rey)" and "is a nod to Fernandez carving his distillery and sugarcane fields out of the Panamanian wilderness, with the label's gorilla signifying jungle regality." SelvaRey is currently distributed in California, Nevada, Hawaii, New York, New Jersey, Washington D.C., South Carolina, Tennessee, Georgia and Florida