Space Chair

Space Chair is a British television and cinema advertisement launched by Toshiba in 2009 to promote its Regza SD LCD televisions. The 60-second piece, following the launch of an armchair into near space attached to a weather balloon, is the second in the "Projects" campaign, following on from Time Sculpture. The launch, which reached 98,268 feet (29,952 m), set a world record for Highest High-Definition Television Commercial. Space Chair premiered on European and Japanese television on 16 November 2009.

Space Chair

Space Chair is a British television and cinema advertisement launched by Toshiba in 2009 to promote its Regza SD LCD televisions. The 60-second piece, following the launch of an armchair into near space attached to a weather balloon, is the second in the "Projects" campaign, following on from Time Sculpture. The launch, which reached 98,268 feet (29,952 m), set a world record for Highest High-Definition Television Commercial. Space Chair premiered on European and Japanese television on 16 November 2009.