Specialty Records was an American record label founded in Los Angeles in 1945 by Art Rupe. It was known for rhythm and blues, gospel, and early rock and roll, having recorded Little Richard, Guitar Slim, Percy Mayfield, and Lloyd Price. Rupe started the company under the name Juke Box Records but changed it to Specialty when he parted company with a couple of his original partners. Rupe's daughter restarted the label in the 1980s. Specialty also owned music publishing companies, Venice Music for BMI-licensed songs and Greenwich Music for ASCAP licensed-songs.