ABS-CBN Center for Communication Arts Inc. (traded as Star Magic and formerly known as ABS-CBN Talent Center) is the training and management subsidiary of ABS-CBN Corporation. It was designed to assist young talent in the Philippines. Star Magic talents undergo training in acting, personality development and physical enhancement before being cast in the television shows of ABS-CBN and the films of Star Cinema, as well as other film projects in the Philippines, commercial projects and corporate events.