Stichting Ether Reclame

The STER, (short for Stichting Ether Reclame, in English: "Foundation for Ether Advertisement") broadcasts radio and television ads on the NPO. With the income from these part of the costs of public broadcasting are paid for. STER was founded in 1965 as the Stichting tot Uitzenden van Reclame ("Foundation for the Broadcasting of Advertisements"); the name was changed to the present name in 1967. STER is most famous for Loeki de Leeuw, an animated puppet which appeared at the beginning and ending of all of STER's commercials from 1972 until 2004.

Stichting Ether Reclame

The STER, (short for Stichting Ether Reclame, in English: "Foundation for Ether Advertisement") broadcasts radio and television ads on the NPO. With the income from these part of the costs of public broadcasting are paid for. STER was founded in 1965 as the Stichting tot Uitzenden van Reclame ("Foundation for the Broadcasting of Advertisements"); the name was changed to the present name in 1967. STER is most famous for Loeki de Leeuw, an animated puppet which appeared at the beginning and ending of all of STER's commercials from 1972 until 2004.