Studio Universal Latin America is a 24-hour cable television channel broadcasting from New York, United States, targeted for Middle and South American audiences. It is owned by Universal Networks International, a division of NBCUniversal, and was launched in Latin America in September, 1997. It mostly airs American movies and films and some series. It broadcasts in four feeds, Brasil, Mexico, Argentina and Latam. From its launch until January 31, 2010 the channel was named Hallmark Channel. It was renamed Studio Universal on February 1, 2010. The channel airs mainly movies and is a sister channel to Universal Channel in the region.