Sviatoslav's invasion of Bulgaria refers to a conflict beginning in 967/968 and ending in 971, carried out in the eastern Balkans, and involving the Kievan Rus', Bulgaria, and the Byzantine Empire. The Byzantines encouraged the Rus' ruler Sviatoslav to attack Bulgaria, leading to the defeat of the Bulgarian forces and the occupation of the northern and north-eastern part of the country by the Rus' for the following two years. The allies then turned against each other, and the ensuing military confrontation ended with a Byzantine victory. The Rus' withdrew and eastern Bulgaria was incorporated into the Byzantine Empire.