TMF Pure was a digital TV channel of MTV Networks Benelux. The channel launched together with three other digital channels of MTV Networks on 1 May 2005. It then went TMF NL, TMF Dance. These were among the first digital theme channels in the Netherlands. On August 1, 2006 TMF Pure was renamed MTV Brand New. This digital channel emits, unlike TMF Pure, non-stop video clips from the alternative rock genre. Besides videos, there are also live performances to see. Since August 1, 2007, the station sent out again, along with two new thematic channels: Nick Hits and Nicktoons. TMF Pure sent nonstop music videos from the genres R&B, rap and hip-hop and came back because The Box (which is focused on the same genre) was ceased. After the reintegration of TMF Pure MTV Brand New continues to exist.