Taffy, or chews, are a type of candy similar to toffee. Taffy is often sold alongside bubblegum and hard candy. Taffy is made by stretching or pulling a sticky mass of boiled sugar, butter or vegetable oil, flavorings, and coloring until it becomes aerated (meaning that tiny air bubbles are produced, resulting in a light, fluffy and chewy candy). When this process is complete, the taffy is rolled, cut into small pastel-coloured pieces and wrapped in wax paper to keep it soft. It usually has a fruity flavor, but other flavors are common as well, including molasses and the classic unflavored taffy.