The Blizzard is a quarterly football magazine edited by Jonathan Wilson, published in both download and hard copy formats by Blizzard Media. The magazine is sold on a pay-what-you-like basis. The Blizzard took its name from an eclectic Victorian Sunderland – based newspaper set up by Sidney Duncan, which ran for 12 issues and was established in 1893. Wilson, who also comes from Sunderland, wanted to replicate the eclectic nature of this publication. The Editor's Note, which began Issue Zero, set out the magazine's ethos as an alternative to that which was currently available in football media. Jonathan Wilson wrote: