The Charm is the third album by American rapper Bubba Sparxxx, released on April 4, 2006. It is the follow-up to Deliverance and was released on Purple Ribbon Records through Virgin Records. Unlike the previous installments, it is the first album to have very little input from Timbaland, with production being handled and provided by Mr. Collipark and Organized Noize, and Big Boi serving as executive producer on the album. The guest appearances featured on the album were fellow rappers Cool Breeze, Duddy Ken, Killer Mike and the Ying Yang Twins, and singers Frankie J, Scar and Sleepy Brown.