The Faster Times was an online newspaper launched by Sam Apple on July 9, 2009. Many print newspapers were going out of business and reporters were losing their jobs. The New York Times reported that in this climate, Apple was able to recruit professional writers guaranteeing them only 75% of revenue from advertisements placed near their stories. In 2010, the paper began a membership program that allows readers to subscribe. Incentives are given to subscribers, but online content continues to be available to the public.