The Hub is the retail, theater, and restaurant heart of the South Bronx, New York. It is located where four roads converge: East 149th Street, and Willis, Melrose and Third Avenues. It is primarily located inside the neighborhood of Melrose but also lines the northern border of Mott Haven. The Hub, short for "the Hub of the Bronx," has also been called "the Broadway of the Bronx". It is the site of both maximum traffic and architectural density. In configuration, it resembles a miniature Times Square, a spatial "bow-tie" created by the geometry of the street intersections. It is a primary shopping district for Bronx residents, and many new hip hop trends can be found in the Hub long before they spread to the rest of New York City and the world. The area is part of Bronx Community Board 1.