The Rival Company is an American manufacturer of small appliances that produced products under the Bionaire, Crock-Pot, Fasco, Patton, Pollenex, Rival, Simer, and White Mountain brands. They became a wholly owned subsidiary of Holmes Products Corp. in 1999, and are now a brand of Sunbeam Products, a subsidiary of Jarden Corporation, which purchased Holmes in 2005. It is now part of the Newell Brands company.