The Straight Edge Society was a villainous alliance in World Wrestling Entertainment (WWE) that appeared on its SmackDown brand. The concept behind the group was the straight edge lifestyle, which promotes and abides to discipline – primarily no smoking, drinking, or drugs. The group acted as a militant organization, denouncing all people who did not live the straight edge lifestyle, even those who also abstain from substance abuse, so new members were required to shave their heads, which signified a "new beginning". The founder and leader of the group was CM Punk, who follows the straight edge lifestyle in real life.