The WB Television Network (commonly shortened to The WB and short for Warner Bros.) was an American television network that was first launched on broadcast television on January 11, 1995 as a joint venture between the Warner Bros. Entertainment division of Time Warner and the Tribune Broadcasting subsidiary of the Tribune Company, with the former acting as controlling partner. The network principally aired programs targeting teenagers and young adults between the ages of 13 and 34, with the exception of its weekday daytime and Saturday morning program block, Kids' WB, which was geared toward children ages 7 to 12.