Theory (clothing retailer)

Theory (stylized as theory and known in Japan as Seorī (セオリー)) is a New York-based men's and women's contemporary fashion label which sells clothes and accessories. The brand currently has 221 retail locations around the world, with global sales approaching $1 billion in 2014. The company’s headquarters and flagship boutique are located in Manhattan’s Meatpacking District.

Theory (clothing retailer)

Theory (stylized as theory and known in Japan as Seorī (セオリー)) is a New York-based men's and women's contemporary fashion label which sells clothes and accessories. The brand currently has 221 retail locations around the world, with global sales approaching $1 billion in 2014. The company’s headquarters and flagship boutique are located in Manhattan’s Meatpacking District.