Think (IBM)

"THINK" is a slogan first used by Thomas J. Watson in December, 1911, while managing the sales and advertising departments at the National Cash Register Company. At an uninspiring sales meeting Watson interrupted, saying The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet — we get paid for working with our heads. Watson then wrote THINK on the easel. The Apple slogan, "Think Different" has been widely taken as a response to IBM's THINK.

Think (IBM)

"THINK" is a slogan first used by Thomas J. Watson in December, 1911, while managing the sales and advertising departments at the National Cash Register Company. At an uninspiring sales meeting Watson interrupted, saying The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet — we get paid for working with our heads. Watson then wrote THINK on the easel. The Apple slogan, "Think Different" has been widely taken as a response to IBM's THINK.