"This Strange Effect" is a song written by Ray Davies of The Kinks, and released first by Dave Berry in July 1965. The single was released in the United States in September 1965. It reached No.1 in the Netherlands and Belgium, but peaked at No.37 on the UK Singles Chart. A studio recording was never officially released by The Kinks, but live recordings exist. An in-studio BBC recording by the Kinks from August 1965 was released in 2001 on The Songs We Sang for Auntie - BBC Sessions 1964-1977. Another cover was recorded in 2006 by Finnish band The Others, aka 22PP, for their album Monochromeset.