("200 Fifth Avenue" redirects here. For the previous building at that address, see Fifth Avenue Hotel.) The Toy Center, also known as the International Toy Center, is a complex of buildings in the New York City borough of Manhattan that for many years was a hub for toy manufacturers and distributors in the United States. It consists of two buildings located between 23rd Street and 25th Street at Madison Square, where Fifth Avenue and Broadway cross. The American International Toy Fair, the industry's major annual trade show, is held annually in February at both the Toy Center and the Jacob Javits Convention Center on 34th Street.