Tuuli Mattelmäki (1965) is Finnish industrial designer, researcher and lecturer, working and publishing in service design and human centred design. Tuuli Mattelmäki works as a researcher and project manager at the University of Art and Design Helsinki where she is an associate professor at the Department of Design. She is also a team leader at Encore: Aalto University collaborative design research project. As an industrial designer she has applied her design thinking skills in enhancing innovative approaches that are inspired by the richness of human experiences and everyday practices.