UPC Switzerland LLC, trading exclusively under the brand name UPC, is the largest broadband cable operator in Switzerland. Founded 1994 through multiple mergers between smaller companies, it is part of Liberty Global Europe's UPC Broadband division since the end of 2005. UPC operates in Switzerland, including the cities of Zurich, Geneva, Basel, Berne, Lausanne, Lucerne and Winterthur, and Vorarlberg (Austria) serving 1.3 million cable television customers, as well as approximately 250 smaller broadband cable operators.