Upstate California

Upstate California is the name of a marketing campaign which seeks to promote business in the northernmost 20 counties of California. Roughly the upper half of Northern California, the "upstate" designation encompasses primarily rural areas which contain 4.5% of California's population.

Upstate California

Upstate California is the name of a marketing campaign which seeks to promote business in the northernmost 20 counties of California. Roughly the upper half of Northern California, the "upstate" designation encompasses primarily rural areas which contain 4.5% of California's population.