After AT&T's 1969 corporate identity overhaul, which included the famous Saul Bass Bell logo, the name was shortened to C&P Telephone on marketing materials, bills, vehicles, etc. In 1984, when the Bell System was divided into the Regional Bell Operating Companies, or "Baby Bells", the C&P Telephone companies became part of Bell Atlantic. In 1994, Bell Atlantic renamed all of its operating companies. C&P Telephone of Virginia was renamed Bell Atlantic – Virginia, Inc. In 2011, Verizon Virginia became a limited liability company, changing its name to Verizon Virginia LLC.