ViendoMovies is an American Pay TV television channel distributed by cable, Telcos and satellite companies, owned by SomosTV and headed by Luis Villanueva. The channel runs for 24-hours a day featuring exclusive, commercial free movies, originally produced in Spanish, all theatrical releases in their country of origin. Its target audience are U.S. Hispanics living in the U.S. and Puerto Rico with interests in either Spanish language movies or independent/foreign films. ViendoMovies programming reaches millions of subscribers in the United States and Puerto Rico.