WHIT ("Hank on AM 1550" AM) is a radio station based in Madison, Wisconsin and broadcasting a classic country format. The station is currently owned by Mid-West Family Broadcasting. Originally owned by Hudson Communications, the station launched as WMAD in 1964 and aired a country music format. The station later became WWQM in 1977 and, branded as "15Q" (shortened from the original concept "155QM"), aired an automated golden oldies format from 1977 to 1980 when it became WHIT. By the late 1990s/early 2000s, the station was airing an all-sports format known as "The Team."