The Wall of Sound (also called the Spector Sound) is a music production formula developed by American record producer Phil Spector at Gold Star Studios in the 1960s, with assistance from engineers Stan Ross, Larry Levine, and the session musician conglomerate known as "the Wrecking Crew". The intention was to create a dense aesthetic that came across well on AM radio and jukeboxes popular in the era. As Spector explained in 1964, "I was looking for a sound, a sound so strong that if the material was not the greatest, the sound would carry the record. It was a case of augmenting, augmenting. It all fitted together like a jigsaw."