WaterTower Music, Warner Bros.' in-house music label, was launched in January 2010 as a reimagining and rebranding of New Line Records to create music assets as diverse as the films, television shows and interactive games they support. Each project requires involvement, creative input and collaboration between music supervisors, composers, directors, producers, musicians and the WaterTower team. Being located on the lot in Burbank allows the team to easily and efficiently communicate with colleagues across any Warner Bros. division.