The West Coast Conference (WCC) Men's Basketball Player of the Year is a basketball award given to the most outstanding men's basketball player in the West Coast Conference. The award was first given following the conference's inaugural 1952–53 season, when it was known as the California Basketball Association. The only season in which the award was not presented was the conference's second season of 1953–54. There have been four ties in the award's history, most recently in 2006–07 between Sean Denison of Santa Clara and Derek Raivio of Gonzaga. There have also been 13 repeat winners, but only one—Bill Cartwright of San Francisco—has been Player of the Year three times.