Whitewashing is a casting practice in the film industry of the United States in which white actors are cast in historically non-white character roles. The film industry has a history of frequently casting white actors for roles involving people of color; the practice is as old as the film industry. Activist Guy Aoki said African Americans "have long felt the full brunt of the 'whitewashing' of roles" and that Asians have experienced it as well. Native Americans have also especially been subjected to this.