ZTV was a Swedish television channel owned by Viasat. Launched in February, 1991, as a daily afternoon show on TV3 and TV4. In May 1992 it became a channel of its own on Swedish cable networks. The intention was to create a Swedish version of MTV and thus the focus was primarily on music. Since May 2006, most of its programming consisted of music videos. ZTV's last day was August 1, 2010 for all customers except for Boxer and Com Hem, who continued to distribute the channel indefinitely in a limited version. MTG's new sports channel TV10 took over the transmissions of other operators.