The 1954 Big Ten Conference football season was the 59th season of college football played by the member schools of the Big Ten Conference (also known as the Western Conference) and was a part of the 1954 college football season. The 1954 Ohio State Buckeyes football team, under head coach Woody Hayes, won the conference football championship, compiled a 10–0, was ranked No. 1 in the final AP Poll, and defeated USC in the 1955 Rose Bowl. Halfback Howard Cassady was selected as the team's most valuable player and was a consensus first-team All-American.