The opening ceremony of the 1984 Summer Olympic Games took place on the afternoon of Saturday 28 July in the Los Angeles Memorial Coliseum, Los Angeles. As mandated by the Olympic Charter, the proceedings combined the formal ceremonial opening of this international sporting event (including welcoming speeches, hoisting of the flags and the parade of athletes) with an artistic spectacle to showcase the host nation's culture. The 1984 Games were formally opened by President Ronald Reagan. The spectacle was in front of 92,516 attendants. The ceremony was a $5 million production and titled Music of America.