1st Avenue Mall is a shopping mall in George Town, Penang, Malaysia. It is located at Magazine Road, next to Komtar and Prangin Mall, and is linked to both buildings via overhead bridges. Initially planned as Phase 4 of the Komtar project, 1st Avenue Mall was eventually developed by a private developer and opened to the public in 2010. Upon its completion, it competes directly against the adjacent Prangin Mall and has since attracted a variety of well-known international fashion brands, including H&M, Skechers, Cotton On and Victoria's Secret.