A. G. Cook

Alexander Guy Cook (born 23 August 1990) is an English music producer, singer, songwriter, and head of the UK record label PC Music. Since its founding in August 2013, PC Music has represented over twenty artists releasing music within a similar style, in which tropes from mainstream 1990s and 2000s pop music are amplified. This style of exaggerated pop tropes grew to serve as the foundation of microgenre Hyperpop, which Cook is credited for pioneering and popularizing. In 2020, Cook released his two debut albums 7G and Apple.

A. G. Cook

Alexander Guy Cook (born 23 August 1990) is an English music producer, singer, songwriter, and head of the UK record label PC Music. Since its founding in August 2013, PC Music has represented over twenty artists releasing music within a similar style, in which tropes from mainstream 1990s and 2000s pop music are amplified. This style of exaggerated pop tropes grew to serve as the foundation of microgenre Hyperpop, which Cook is credited for pioneering and popularizing. In 2020, Cook released his two debut albums 7G and Apple.